Introduction
Hey everyone, it's Kendall from Clicki. In this video, we'll cover the concept of paying per click, why we recommend it, why we built this feature, and the mechanics behind it.
What is Pay-Per-Click?
Pay-per-click (PPC) is a system we designed to allow businesses to pay their customers for every click their referral links receive. This system incentivizes customers to share their referral links widely, as they can earn money with each click.
Why Pay Per Click?
Incentivizing Engagement
By paying your customers per click, you motivate them to share their referral links more frequently. This means that every time someone clicks on their link, and views your landing page, they earn money. For example, they could wake up to find $5 in their account from shared links, providing immediate gratification and success in your referral program.
Cost Efficiency
Many businesses pay substantial amounts per click to platforms like Google for certain keywords. Instead of spending your marketing budget on these platforms, PPC with Clicki allows you to redirect those funds to your customers.
Targeted Clicks with GeoBounty™
With Clicki's GeoBounty™ feature, you only pay for clicks within a specified geographic radius. This ensures that your marketing efforts and dollars are spent on the audience that matters most to your business.
How Does It Work?
Setting Up GeoBounty™
In the Clicki dashboard, navigate to GeoBounty™ to define your geographic radius for PPC. This means you only pay for clicks from users within this specified area. For instance, if a click comes from within your set radius, the promoter earns $1 per click. If the click is from outside, like Las Vegas in this example, the promoter earns nothing.
Defining a Click
A click is registered as a landing page view. When a user clicks on a referral link and the landing page loads, it counts as a click.
Example of PPC in Action
Here’s a practical example:
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Marty's Referral Link:
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Marty Carranza is a promoter for a Turf Cleaning Company.
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When someone clicks his referral link and is within the designated GeoBounty™ area, Marty earns money per click.
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If the click is outside this area, no money is earned.
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Tracking and Fraud Detection:
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Clicki's advanced tracking technology ensures only verified clicks are counted.
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We detect VPN usage, incognito browsing, and other fraudulent activities to ensure businesses only pay for legitimate traffic.
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This technology helps maintain the integrity of the PPC system, ensuring businesses get value from their referral programs.
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Benefits of Clicki's PPC
Verified Traffic
Businesses using Clicki's PPC feature see an increase in verified clicks, which leads to more potential referrals. Our system ensures only human, legitimate clicks are paid for, eliminating the risk of paying for fraudulent traffic.
Aligning Incentives
Clicki's success is tied to your success. We aim to drive quality traffic and genuine referrals to your business. Our goal is to convert your marketing budget into effective referral-driven growth, reducing dependency on traditional digital advertising platforms.
Quick Wins for Promoters
Paying per click creates quick wins and dopamine hits for your promoters, encouraging them to keep sharing and promoting your business.
Conclusion
PPC is a powerful tool in your referral marketing arsenal. By incentivizing clicks, you engage your customers in spreading the word about your business while ensuring your marketing dollars are spent efficiently. If you have any questions or need further assistance, feel free to reach out to our team. We're here to help!